A concept test is a research method wherein you get customer feedback about a new product before it launches. A concept test survey, as its name implies, is a survey that utilizes a concept test.

The surveys are questionnaires designed to elicit unique responses from your target audience in reference to your new product or idea.

Concept surveys differ from other surveys in that they help businesses evaluate concepts before they go to market to see how customers might react. The concepts include anything that can be tested for marketing purposes. These surveys act as a safety net for new products, predicting whether they will succeed or fail.

A concept testing survey is important, as it provides insight into how products will be received. With proper concept testing, you can avoid investing in concepts that won’t succeed (saving you a lot of money). On the flip side, you can increase investment in concepts where testing predicts success.