AI in Africa: The Future is Now – Trends, Challenges, and Opportunities
AI in Africa. Artificial Intelligence (AI) is revolutionizing industries worldwide, and Africa is no exception. With rising internet penetration,...
I take immense pleasure in introducing Apex research solutions. Based in East Africa and headquartered in Nairobi- Kenya. Apex RSL is an experienced and fast-growing research firm providing a wide array of research services across East & Central Africa countries.
Our commitment and our Purpose as a business is to Provide Solutions which drive Growth, whilst creating positive and lasting client partnerships.
We bring our experience of doing many assessments, research surveys, both Qualitative and Quantitative and Desk top research surveys. We are confident that we can offer the ‘best in class’ solution to understand the impact you have on the African continent’s economy.
The experience and specialism required will be brought into our service offering to you, as we are passionate about getting it right as we believe that the best solution can only be arrived at through consultation with yourselves, and we hope that we will have the opportunity to engage.
Managing Director EA
Headquartered in Nairobi, Kenya, we also have a satellite office in Uganda. Our work spans across many other African countries, including, Tanzania, Ethiopia, Rwanda, South Sudan, the DRC, Congo Brazzaville, Burundi, Malawi, Mozambique, Angola, & Zambia. We also work across the rest of Africa through country partnerships / consortium that we have invested in establishing and nurturing.
The effective delivery of projects is based on having strong project management teams, with the right balance between central control and local expertise.
Apex research solutions fully subscribes to global quality standards, and is committed to delivering the highest data collection standards that are summarised in below roadmap.
Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products. The theory is that since the advent of mass production, manufacturers produce branded products which they assert and advertise to...
This is a type of survey that aims to 'understand a market' and identify growth opportunities by answering questions on whom to target, with what and how. This fundamental type of study is useful for identifying the linkages among usage behaviours...
Customer satisfaction is at the core of human experience, reflecting our liking of a company’s business activities. High levels of customer satisfaction (with pleasurable experiences) are strong predictors of customer and client retention, ...
As the retail market continues to grow around the world due to increased income, awareness, accessibility and lifestyle changes, it is important that businesses develop tailored strategies for their markets.
These are conducted to measure the size and characteristics of the universe. These estimates, which are updated on a regular basis, are used to:
• Identify different outlet types and quantify number of outlets in a...
This is a one-off dipstick market assessment study undertaken to determine the status of a product and categories in the market.
A trade scan/ Retail dipstick measures the off take of a particular category ...
A consumer panel is a group of individuals selected to provide input on products and services for research purposes. Consumer panels are a useful technique to gather feedback, test hypothesis, discover behaviours and gain insights in a controlled method. The activities of consumer ...
It is a methodical gathering of social data from a sample of the target population through standardized interviews or questionnaires. This will normally be carried out for government departments, regional authorities, and research institutes.This type of work usually involves a complex ...
A B2B survey stands for business-to-business and is targeted towards business professionals or those with working occupations. Professionals or businesspeople are interviewed at their place of work on surveys that are usually about an aspect of their daily work or business.
This measures a company’s target market’s awareness of their brand. By also capturing key demographic data, the survey enables detailed analysis of how consumers view your brand...
Mystery shopping is the methodology used to measure sales quality and improve customer service. A pretend customer (the mystery shopper) has to verify if the store or brand complied with certain standards.
A concept test is a research method wherein you get customer feedback about a new product before it launches. A concept test survey, as its name implies, is a survey that utilizes a concept test.
We have a team of young and dedicated team of executives, field coordinators and supervisors, who strive at excellence in every project we
undertake
Our teams benefit from the qualified, tested and highly experienced leadership that is ready to cascade knowledge at all level of our engagement
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” ~ Jack Welch
A vibrant team of research professionals with a lot of experience around Consumer research, social research, world panel and Retail audit and Census.
We are innovative and our communications landscape is dynamic, and we driven to constantly keep abreast of the latest global trends so that we are adapting with speed to innovate and be able to offer the best to our clients.
AI in Africa. Artificial Intelligence (AI) is revolutionizing industries worldwide, and Africa is no exception. With rising internet penetration,...
Unlocking consumer trends in FMCG; The fast-moving consumer goods (FMCG) sector is in the midst of a transformation. As...
Outlined below are the trends in Retail Research in Africa’s Growing Markets. Africa’s retail market is undergoing a profound...
Delivering key insights through our delivery methodologies and exposing our experience for clients benefit. Creative, Creation & Storytelling Impact through brilliant execution and experience
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